So, why is your trade business website failing you? At Bananas Creative, we’ve audited hundreds of contractor websites across Alberta.

And What You Can Do Right Now to Turn It Into a Lead-Generating Machine

In today’s competitive marketplace, your trade business,whether you’re a plumber, electrician, contractor, HVAC specialist, or roofer, can’t rely solely on word-of-mouth or a Facebook page to attract new customers. Your website is no longer just a digital business card. It’s your 24/7 sales rep, your customer’s first impression, and often, the only thing standing between you and a lost sale.

So, why is your trade business website failing you?

At Bananas Creative, we’ve audited hundreds of contractor websites across Alberta. Time and again, we see the same issues—bland design, no mobile responsiveness, confusing navigation, slow load times, weak branding, and no clear calls to action. These seemingly small missteps are costing you big-time in leads, credibility, and revenue.

Let’s break it down.

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1. Your Website Looks Like It’s from 2009

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When potential clients land on your site, they make a judgment in seconds. If your site looks outdated or amateurish, they’ll bounce. They assume your work is the same, outdated or sloppy.

Modern design communicates trust, quality, and attention to detail, all things you want your customers to associate with your trade business.

At Bananas Creative, we specialize in brand development that visually and emotionally connects with your target audience. We create websites that say “professional, skilled, and dependable”, not “DIY and disorganized.”

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2. It’s Not Mobile Friendly

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Over 70% of local searches for services like plumbing, electrical, and HVAC happen on mobile devices. If your site isn’t optimized for smartphones and tablets, you’re not just frustrating users, you’re telling Google not to bother showing your site in search results.

A responsive, mobile-first design isn’t optional, it’s the baseline. Our web design experts ensure your site looks and works beautifully on every screen size, helping you capture leads on the go.

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3. Your Branding Is Weak or Nonexistent

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Generic messaging. A stock image of a smiling family. A logo that’s been resized to death. Sound familiar?

Branding isn’t just a logo. It’s your voice, your values, and the promise you make to your customers. It tells visitors what kind of experience they can expect working with you.

Bananas Creative helps trade businesses like yours stand out with strong, consistent branding across your website, vehicles, business cards, and social media. We even offer logo creation that reflects your personality and sets you apart from the crowd.

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4. No Clear Calls to Action

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So your site looks decent, but what do you want visitors to do?

If you’re not guiding users with powerful, clear calls to action (CTAs), you’re leaving money on the table. “Get a Quote,” “Book a Service,” or “Call Now” buttons should be obvious and everywhere.

We design every page of your site with one question in mind: How can we make it ridiculously easy for your customer to reach you?

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5. Your Content Doesn’t Build Trust

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Sure, you say you’re reliable and experienced, but where’s the proof?

Your website should build trust through:

  • Customer reviews and testimonials
  • Project photos or case studies
  • Credentials and certifications
  • Guarantees or warranties
  • FAQs that show you understand customer pain points

At Bananas Creative, we craft content that speaks your customer’s language. No fluff, just clear, helpful info that builds credibility and converts.

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6. You’re Invisible on Google

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If your website doesn’t rank well in search engines, it’s practically invisible. That means no traffic, no leads, and no growth.

Trade business websites need local SEO baked in from the start. That includes:

  • Keyword-rich service pages (e.g., “Furnace Repair Edmonton”)
  • Google Business Profile optimization
  • Fast site speed and clean code
  • Schema markup and metadata
  • Optimized images and alt text

Our team integrates these strategies seamlessly so you show up when people in Edmonton search for the services you offer.

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7. You’re Not Capturing Leads

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Let’s say someone does land on your site and likes what they see, but there’s no form, no online booking, no way to get in touch outside business hours.

You’ve lost that lead forever.

We include conversion tools like:

  • Contact forms that auto-respond
  • Online scheduling integrations
  • Chat widgets
  • Exit pop-ups offering a free estimate or discount

Lead generation isn’t magic, it’s good design paired with smart strategy. And we’ve got both.

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8. Your Vehicle Wraps Say One Thing, Your Website Says Another

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One of the biggest mistakes we see is brand inconsistency between your truck wrap and your website. Your van might look slick and professional, but when customers visit your site, they’re underwhelmed.

That disconnect kills trust.

At Bananas Creative, we don’t just create vehicle wraps, we make sure your entire marketing ecosystem is aligned. From your logo to your tagline to your typography, everything tells a cohesive story of excellence.

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9. It Doesn’t Reflect Your Unique Strengths

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Maybe you offer 24-hour emergency service. Maybe your work is all eco-friendly. Maybe you’re family-owned and locally trusted for 20+ years.

If your website isn’t telling your unique story, you’re just another name in the directory.

We help you define your differentiators and make sure your website sells the things that truly set you apart.

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So… Is Your Website Doing Its Job?

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If you’re not getting calls, inquiries, or quote requests through your website, it’s broken. Period.

But the good news? Fixing it is easier than you think.

With Bananas Creative, you get:

  • A mobile-optimized, lead-focused website
  • Custom branding that tells your story
  • SEO built in from the start
  • A clear, consistent look across all your marketing
  • Real strategy designed to bring in real clients
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Ready to Turn Clicks Into Customers?

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Let’s make your website a powerful tool that works just as hard as you do.

📍 Located at: 10631 170 St. Edmonton, AB T5P 4W2
📞 Call us at: 780-885-5285
🌐 Visit us online: https://www.bananascreative.ca/contact-us

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Tags:
User Experience