At Bananas Creative, we specialize in creating brands that speak boldly and clearly—from eye-popping vehicle wraps to magnetic websites

At Bananas Creative, we specialize in creating brands that speak boldly and clearly, from eye-popping vehicle wraps to magnetic websites and everything in between. But great design alone isn’t enough. Your words have to pull their weight, too.

So if your website feels flat, your ads aren’t converting, or your Instagram captions read like a robot in a sales seminar, this blog’s for you.

Let’s dive into how to write copy that actually sells… without sounding pushy, fake, or desperate.

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Step 1: Know Exactly Who You’re Talking To

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Before you write a single word, ask:

  • Who is this for?
  • What do they want most?
  • What are they struggling with right now?
  • What would make them say, “Take my money”?

Copy that connects starts with clarity. You’re not selling to “everyone.” You’re speaking to your people.

At Bananas Creative, when we develop brand strategy, we dig deep into target personas, so you’re never guessing. Whether you're marketing to busy moms, bold entrepreneurs, or B2B decision-makers, your words should feel like a one-on-one conversation, not a megaphone blast.

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Step 2: Focus on Benefits, Not Just Features

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Your product might have 48 fancy features, but your customer wants to know one thing:

“What’s in it for me?”

Don’t just tell us what your product is, tell us what it does.

Let’s say you offer web design. Instead of:

“We build fully responsive websites with custom integrations.”

Try:

“We create websites that look amazing on every screen, and actually convert clicks into clients.”

Features inform. Benefits sell. Every time.

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Step 3: Use Conversational Language

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Here’s the secret to copy that sells: it sounds like a human.

Ditch the corporate jargon, technical fluff, or robotic buzzwords. Your audience isn’t reading a research paper, they’re scanning your message while sipping their coffee, dodging emails, or scrolling in bed.

Great copy should feel like a conversation, not a lecture.

Instead of:

“Utilize our comprehensive services to achieve business optimization.”

Try:

“Let’s make your business run smoother and smarter, without the stress.”

Tip: Read your copy out loud. If it sounds awkward, rewrite it. If it sounds natural, you’re on the right track.

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Step 4: Inject Personality (A Little Sass Goes a Long Way)

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We’re called Bananas Creative for a reason, we believe marketing should be fun, magnetic, and uniquely you.

Don’t be afraid to let your brand voice shine. Whether that’s quirky, bold, sophisticated, cheeky, or minimalist, your copy should feel like a person, not a template.

Examples:

  • “We don’t do boring.”
  • “Good design should stop thumbs and start conversations.”
  • “No guesswork. No fluff. Just strategic creativity that works.”

Remember: bland brands blend in. Bold brands bank.

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Step 5: Use Persuasive, Not Pushy Language

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The difference between pushy and persuasive?

Pushy = Pressure

Persuasive = Confidence

Here are words to avoid (they scream “used car lot”):

  • Limited-time only!!! (unless it really is)
  • Buy now or regret it forever!
  • Don’t be dumb, choose us!

Instead, try persuasive, emotionally intelligent phrases:

  • “Here’s how we can help.”
  • “Join hundreds of happy customers.”
  • “Let’s make your next step easy.”

You’re not forcing a decision, you’re guiding one. That’s the difference.

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Step 6: Use CTAs That Feel Like Invitations (Not Commands)

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Your call-to-action (CTA) is where the magic happens, but it needs to feel like a natural next step.

Instead of:

“Buy now.”

Try:

“Ready to grow your business? Let’s do it together.”

“Curious what we could create for you? Book a free consult.”

“Need a rebrand that doesn’t suck? Let’s chat.”

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Bonus Tip: Use the “So What?” Test

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Every sentence in your copy should pass the “So what?” test.

Go through your content and ask, “Why does this matter to the reader?”

If you can’t answer, cut it or rewrite it.

Example:

“We’ve been in business for 10 years.”

So what?

Better: “For over a decade, we’ve helped 400+ brands grow with creative that actually converts.”

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Real Copy, Real Results: Bananas Style

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At Bananas Creative, we write and design copy that moves people to action. Whether it’s a social media campaign, website refresh, logo reveal, or ad strategy, every word is carefully crafted to reflect your voice and your value.

We offer:

  • 💬 Copy strategy that speaks your audience’s language
  • 🎨 Bold design that brings those words to life
  • 🚗 Vehicle wraps that turn heads and win leads
  • 🧠 Brand development that builds long-term loyalty

We're located in Edmonton, Alberta, and serve bold businesses ready to make their mark.

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Let’s Write Copy That Converts Without the Cringe

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Ready to finally feel proud of your brand messaging? Want content that feels natural and still gets results?

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📍 Visit us at:
Bananas Creative
10631 170 St., Edmonton, AB T5P 4W2

📞 Call: 780-885-5285

💻 Contact us here

We make marketing that sounds like you, and sells like crazy.

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Tags:
Branding Strategy