Zest Lawn & Pest Control | Rebrand for a Lawn Care & Pest Control company in Sacramento, CA

Iggy started this business after a bad experience with a national lawn care chain, a burned lawn, no accountability, just an upsell. Lawn Care Up was built to be the opposite: guaranteed results, the same knowledgeable tech every visit, and an eco-friendly approach for Sacramento's higher-end homeowners. The one thing missing was a name and identity that matched the quality of the service. We rebranded the company to Zest Lawn & Pest, built around Zesty the Lemon — a character that turns "fresh, natural, and effective" into something instantly visual and impossible to forget. Lemon yellow and deep purple give the brand energy without sacrificing the premium feel high-end homeowners expect, while positioning lawn care as the hero service and pest control as the natural extension, exactly as the business is structured. The result is a brand identity with real franchise potential — built to scale across trucks, uniforms, and every touchpoint a Sacramento homeowner sees.