Tri-D Plumbing | Cleveland, OH

When Tri-D Plumbing came to us, they weren't starting from scratch; they were evolving. Twelve years of commercial and industrial plumbing work across Lake, Geauga, and Cuyahoga Counties had built them a reputation grounded in three non-negotiables: Dependability, Detail, and Durability. Now, with a strategic move into the residential market, they needed a brand system strong enough to carry that reputation forward without abandoning the commercial clients who built it. We developed 'The Trojan Sentinel' concept, a guardian brand anchored in craft, discipline, and zero shortcuts. A Viking-warrior medallion identity, a bold Norseman mascot wielding a pipe wrench, a premium palette of petrol blue, navy, and amber, and a full system of assets built for the field: vehicle wrap, apparel, print materials, and a social presence ready to grow. The result is a brand that commands trust before a technician ever knocks on the door.