Horizon Exterior Solutions | Branding for Permanent Lighting Service Company in Edmonton

Horizon Exterior Solutions represents the moment where daylight fades and transformation begins. This rebrand was built around the idea of light as an experience, not just a product — creating a visual identity that captures trust, innovation, and night-time impact for a growing permanent LED lighting company. Inspired by the line between day and night, the new Horizon brand balances warmth and precision through bold typography, high-contrast color systems, and a friendly yet professional mascot: Luma the Firefly. Luma symbolizes guidance, reliability, and the joy of illuminating homes long after the sun sets — reinforcing Horizon’s promise to deliver lighting that’s both functional and transformational. Every element of this brand was designed to feel cohesive, memorable, and scalable. The result is a brand system that helps Horizon Exterior Solutions stand out in a competitive home service market — while communicating confidence, consistency, and long-term value at every touchpoint.