Pro Glo | Branding for a Permanent Exterior Lighting Company in Massillon, Ohio

Pro Glo Permanent Exterior Lighting needed more than a logo — they needed a brand that could visually perform the same way their product does: bold, adaptable, and impossible to ignore after dark. Bananas Creative was brought in to develop a full branding system inspired by bioluminescence, movement, and adaptability. The goal was to position Pro Glo as the professional choice in a fast-growing lighting category, while giving the brand flexibility across vehicles, apparel, digital platforms, and print. Bananas Creative created a high-contrast, glow-driven brand system anchored by Glo the Octopus — a mascot designed to represent adaptability, control, and illumination. From the logo structure and color system to vehicle wraps, business cards, and social visuals, every brand element was built to move, adapt, and perform — just like the lighting Pro Glo installs. The result is a brand that doesn’t just decorate surfaces — it activates them.