Logic | Branding for Plumbing, Heating & Cooling Company in Edmonton

When Logic — a plumbing, heating, and cooling company based in Edmonton — approached us, their goal was clear: to elevate their brand and stand out in a competitive market. We developed a smart, high-impact identity centered around what sets them apart — a name that already suggests confidence and clarity. To bring it all together, we introduced a memorable mascot and a bold red-and-blue palette that ties into the plumbing and HVAC world while making their fleet, team, and materials instantly recognizable. From van wraps to apparel to business cards, Logic now has a brand that works as hard as they do — and sticks in people’s minds long after the job is done.