YeeHaw Plumbing | Lewiston, ID

The Yee Haw Plumbing identity was created to turn an everyday plumbing company into a bold, approachable and highly memorable home-service brand with unmistakable Western personality. The intent was to make the company feel friendly and fun without sacrificing the confidence, professionalism and reliability homeowners expect from a trades business. At the centre of the identity is a charismatic cowboy plumber, complete with workwear, a pipe wrench and a water heater, giving the brand a recognizable character that can live far beyond the logo. Energetic Western typography, sweeping shapes and the playful “We Don’t Horse Around With Leaks” message reinforce the theme throughout the system. A palette of warm gold, cream, turquoise, deep teal, saddle tan and dark brown gives the brand a nostalgic Western feel while remaining vibrant and contemporary. Applied across vehicle graphics, apparel, social media and printed materials, the result is a cohesive identity designed to feel confident, neighbourly and impossible to mistake for another plumber.