Crispear Carpet & Air Duct Cleaning | Saskatoon, SK

Most cleaning companies pick a name and move on. Owner Joel Burghardt wanted something sharper: a brand memorable enough to stick, professional enough to justify premium pricing, and distinctive enough to separate Saskatoon's all-in-one specialty cleaner from a market full of generic decals. Formerly YXE Cleaning & Restoration, the business rebranded to Crispear — a name built around a simple wordplay that homeowners won't forget after one visit. We built the identity around Airy, a confident, professional polar bear mascot holding a pear in one hand and cleaning equipment in the other — bridging Saskatoon's arctic character with the brand's core promise: fresh air above, soft comfort below. The mint-and-pear color system keeps the brand feeling clean and premium without ever going cartoonish or "kiddy," a hard requirement from day one. The result is a full identity system built to scale across carpet, tile, duct, and upholstery cleaning — with real room to grow into restoration services down the line.