Altech Doors | Branding Project for a Company Based in Livonia, MI

Altech Doors, a commercial and residential door service company based in Livonia, was developed as a tech driven, intelligent brand designed to stand apart from traditional garage door companies. At its core, the brand positions itself as a precision built company that feels responsive, reliable, and genuinely caring to homeowners and businesses alike. The visual identity is rooted in a technological theme that reflects both the company name and its mission to be seen as a smart, responsive choice in the industry. Alto, the robot mascot, embodies precision and innovation while maintaining an approachable and friendly personality. The colour palette combines two shades of blue with teal, purple, neon pink, and bright orange accents to create a bold and modern visual presence. Every detail of the brand, from the logo and mascot to the typography, was carefully crafted to deliver an immediate tech inspired feel. The branding was seamlessly extended across vehicle wraps, business cards, mailouts, and email letterheads, creating a cohesive and recognizable identity across every customer touchpoint.