DogPlay | Branding & Vehicle Wrap Design for a Dog Daycare in Vancouver

DogPlay is a premium dog daycare, boarding, and grooming brand designed around the idea that every dog is a hero. For this project, our goal was to create a bold, playful, and instantly recognizable identity that would stand out in a competitive pet-care market while still feeling high-end and trustworthy. The concept centers on the DogPlay Superhero League, where each dog becomes part of an elite team with its own personality, energy, and sense of belonging. This narrative guided every visual decision — from the comic-inspired logo system to the larger-than-life mascot and vibrant color palette that blends fun with professionalism. A major focus of the project was visibility and memorability in the real world. The vehicle wrap was designed as a moving billboard, transforming DogPlay’s shuttle into a “Hero-Mobile” that captures attention on the road and reinforces brand recall throughout the city. Supporting assets such as stationery, apparel, and social visuals ensure consistent brand recognition across every touchpoint. This project showcases how strategic branding, strong storytelling, and bold visuals can elevate a service-based business into a brand people remember, trust, and feel emotionally connected to.