Sea Dog Plumbing | Rebrand for a Plumbing Company in BC

Sea Dog Plumbing is a coastal plumbing company with deep roots in the community — and its brand deserved an identity that reflected that heritage. For their rebrand, we built a visual system inspired by maritime craftsmanship, coastal reliability, and the loyalty of a seasoned sea dog who knows the waters (and pipes) better than anyone. Anchored in the idea of a trustworthy captain-dog character, the new identity blends nautical motifs, warm coastal colours, and a heroic mascot holding a wrench like a seasoned mariner. This mascot embodies experience, local pride, and the steady service Sea Dog Plumbing has provided since 2005. This new identity strengthens recognition, builds trust with homeowners, and reflects the company’s long-standing values: anchored in quality, driven by service.