Building While Giving Construction | Branding Project for a Purpose-Driven Construction Company in Denver, CO

Building While Giving Construction was created with a clear mission: build quality projects while making a positive impact in the community. Our goal was to translate that purpose into a bold, friendly, and instantly recognizable brand that could stand out in the construction industry while communicating heart, trust, and approachability. The brand centers around “Hardy the Heart”, a custom mascot designed to symbolize generosity, reliability, and hands-on craftsmanship. Hardy represents the idea that every project goes beyond materials and tools — it contributes to something bigger. His friendly expression, construction gear, and warm colour palette help humanize the brand and make it memorable for families and communities alike. From there, we developed a cohesive visual system that works seamlessly across vehicle wraps, signage, apparel, business cards, and beyond. The vehicle wrap was designed for high visibility on the road, using bold colours, large typography, and the mascot as a focal point to ensure instant brand recognition. Supporting collateral reinforces consistency while keeping the message clear, positive, and approachable. This project is a great example of how strategic branding for home service and construction businesses can communicate values, build trust, and create a deeper emotional connection with customers — all while standing out in a competitive market.