Touclean Pro Wash | Branding for an exterior Cleaning company in Temecula, CA.

Touclean Pro Wash in Temecula, California, was built to stand out from the moment people see it. In a crowded exterior cleaning market, a distinctive colour palette and a memorable mascot can make all the difference. From the start, we knew the first step was a name change. The previous name, AB Window Cleaning, lacked personality and did little to connect with the company's target audience. Instead, we introduced Touclean, a clever play on the words "too clean" and toucan. To bring the brand to life, we created a friendly toucan mascot equipped with professional washing tools. Then, we went bananas with a vibrant colour palette featuring pink, orange, yellow, and aqua. The result is a bold, unforgettable brand that instantly connects with customers while clearly communicating the company's services. The new identity was seamlessly applied across every touchpoint, including business cards, vehicle wraps, uniforms, leaf banners, and a complete suite of marketing materials, creating a consistent and professional experience wherever Touclean Pro Wash appears.