Rexterior Exterior Washing Pressure Washing | Branding & Marketing Project for a company in California

ReXterior Exterior Cleaning & Pressure Washing, based in South Pasadena, California, was developed as a bold yet approachable brand designed to stand out in a highly competitive industry. Built on the idea that exterior cleaning is more than routine maintenance, the brand positions every service as a revival, delivering consistent, reliable results that restore both the look and feel of a home. At the heart of the brand is Rex, a reimagined T-Rex mascot that breaks away from the traditional fierce dinosaur. Instead, Rex is friendly, approachable, and detail-oriented, serving as a visual representation of trust, consistency, and transformation. The visual identity features a vibrant palette of orange, aqua, and green, carefully selected to reflect freshness, energy, and clarity while reinforcing the mascot concept. This cohesive system was applied across the website, uniforms, vehicle wrap, and printed marketing materials, creating a unified, memorable brand experience at every touchpoint.