Superstition Plumbing | Branding System for a Plumbing Company in Scottsdale, Arizona

Bananas Creative partnered with Superstition Plumbing, a plumbing company serving Scottsdale and the Phoenix Valley, to create a bold identity rooted in Arizona history and regional character. Founded in 1981, the company already had decades of reputation in the community. The goal of the rebrand was to elevate that legacy into a visual identity that felt timeless, recognizable, and proudly local. Instead of creating a generic plumbing brand, the strategy focused on tying the company directly to the legendary Superstition Mountains — one of Arizona’s most iconic landscapes. The plumbing industry is filled with predictable branding: pipes, drops, and basic type logos. For Superstition Plumbing, the objective was different: Create a heritage-driven service brand that customers would instantly recognize and remember.